To commemorate the launch of their website, the good folks at nelly.com threw a soiree at Aqua bar. Based in Sweden, the e-commerce site has now come to Britain and guests celebrated with pole dancers, pictures (from a customized photo booth where you could select your own background) and a special rendition of Beyonce's "Single Ladies." All of this took place from the rooftop lounge with an amazing view of Regent St. in Central London. A preview of various designers including Little Mistress, Cuba Shoes, and Voi Jeans were on display for those who weren't too busy imbibing on Nelly cocktails to notice.
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