Sunday, October 9, 2011


Let's face it, there are a lot of products out there that claim to reverse the signs of aging.  Every other day there is a new lotion, cream or potion designed to make women look younger.  But Cellure is the first of its kind to use human stem cells to combat aging and skin imperfections.  
I discovered this new brand at their store opening in Soho.  After being greeted in their vast white lobby with a display of their products on a shelf to the left I found myself in a very futuristic scene.  Private "rooms" were set up behind glass windows  with sinks and a glowing screen.  My curiosity was piqued so I decided to step in and explore.  

Almost immediately I was approached by a woman that worked at the store.  "Would you like to try a sample?"  she asked.

She handed me a pack of small tubes labelled from 1 to 5.  The pack also contained a shower cap to protect the hair, some towels, thin gauzy material, and a card that described what was in each tube.  The lady explained that the glowing screen was actually an interactive demo to show me how the product worked and that I could try it right there in the store.

Amazed, I followed the step-by-step instructions after entering my age, skin type (dry, combination, etc.) and gender.  There was a sink to wash my face and at the end of the demo, users could take a picture of their freshly bathed skin and send it via email, facebook, or twitter.  

Now I'm no skin expert so I can't say whether this product actually works or not from a one-time use, but the experience in itself was pleasant.  Ranging in price from $38 to $160, the skin care line is pretty pricey but with a product that uses stem cells to retexturize the skin, this is to be expected.  

The rest of the night was spent with guests noshing on tasty delights like kimchi pancakes, vegetarian dumplings, and pickled radish wraps.  And for dessert miniature cream puffs and fresh fruit tarts were on the menu with cinnamon and ginger punch and champagne to wash it all down.  


Jen Shin said...

I was at the same launch party. It was exactly as you described. The store looked amazing and the sample products made my skin feel so soft and smooth. I want to go back and get the whole line!

Terry said...

It's really a beautiful store located right in the heart of SoHo. The booths you described are a great experience in how they walk you through their skin care regime and explain the products to you at the same time. It's really innovative and unique... It's definitely worth a visit to try out their line.