Last night I attended the Shock the World event presented by Casio to showcase their latest brand of watches. Now I'm not a watch wearer, but who knew they had so many brands and so many celebrities endorsing their watches? On display were the G Shock, shock resistant watches, the Baby G women's line, and their new brand launching in September called Edifice.
On hand were celeb brand ambassadors Bryan Greenberg from the HBO series "How To Make it in America", pro skateboarder Stevie Williams, LA Lakers baller Lamar Odom (who made sure to plug his new unisex fragrance Unbreakable with wife Khloe Kardashian), and pop star Ke$ha.
Here's a look at some of the new watches.